For the Community Investment Department at British Airways, Red Nose Day is not to be sniffed at. Along with Sport Relief, it’s their biggest fundraising opportunity of the year and for 2017, plans were bigger and brighter than ever.
We were there to create a buzz, draw a crowd and tempt crew and customers across the airport to join in the fun and donate.
Type of Event
Our most logistically challenging brand activation to date.
With two different brands to consider and a tight budget to work with, we made full use of stuff we already had in the warehouse.
Luckily enough, our Union Jack photo booth is a perfect fit with British Airways‘ red, white and blue colour scheme, which we followed through with red, white and blue ’banknotes' in the Cash Grabber and red and blue teams for table football. All this was complemented by Red Nose Day branding elements supplied by the client.
Two brands, six events, six different locations… and airside security. This event could have turned into one big headache were it not for Operations Director Alasdair.
Never known to lose his cool, Alasdair kept all our events under control from a temporary Clownfish HQ. On the front line, Senior Event Manager Kieran got the rest of the team and umpteen flight cases full of kit through security without a hitch.
It just goes to show, you can throw any number of green screens, sound systems and novelty attractions at an event - but they’re nothing without the right people.
Facts & Figures
Flight cases of kit
raised by BA for Red Nose Day
This was a tough one - but thanks to a very capable team we pulled it off in true Clownfish style.
British Airways raised a grand total of £3million for Red Nose Day 2017 - an awesome result that we were delighted to play our part in.
Our box of tricks
Photo Booths and Selfie Pods with British Airways and Red Nose Day branded print-outs.
Social Media Pods to encourage image sharing online.
Games for staff to play on their breaks, like Table Football, Sawbones and Strike a Light.
Our super-popular Cash Grabber game that never fails to draw a crowd.
See the British Airways case studyAbove all, I value their flexibility. Our complex security and logistics hurdles are never an issue and their ‘can-do’ attitude is the reason we come back for more.Aneesha Jandu Community Investment Executive at British Airways