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Store Launch

Following a major refurbishment of their department stores, House of Fraser approached Clownfish to help them reopen in style. From an initial conversations about a photobooth, the brief quickly snowballed into full-blown event production - as it often does when our team gets its creative head on!

Women smiling at handheld piece of paper Men in suits on a microphone Toffee Apples with hundreds and thousands on table Woman DJ-ing in store

The Brief

Top of the House of Fraser team’s wishlist: wow factor
They wanted customers to be enthralled from the moment they approached the store, then welcomed into a light, bright, colourful shopping wonderland. Think Willy Wonka’s chocolate factory full of make-up, fragrance, and fashion.


Belfast, Glasgow, Darlington, Shrewsbury, Chichester, London


15,000 plus

Fun Figures

Toffee Apple '2905 Miles Travelled' and a lorry '488 Social Media Interactions' and a thumbs up '15k Visitors' and arrows pointing a group '3000 Toffee Apples' '900 metres of Cabling' and a sound cable '6 Full time Clownfish Staff' and a goldfish '12 Shades of Pink carpet' and some colour picking cards

Design Concept

The events were scheduled for the end of October, so an autumnal theme seemed to tie in nicely: something warm, fun and inviting with a unique, non-tacky nod to Halloween. We also made fantastic use of House of Fraser’s bold and bright ‘Christmas is coming for you’ creative concepts - a riotous swirl of hot pink, blue and yellow incorporated into every element of production design.

A warm welcome at street level
performer in white top hat and tails spins LED sign with House of Fraser Christmas brand
Photo booth skinned with client branding
Photobooth with House of Fraser Christmas brand
Plenty of entertainment at every event
Man with hat plays saxophone
Gourmet treats from our custom-made toffee apple cart
Smiling woman serves toffee apples
The perfect pink carpet
action shot of men walking on pink carpet
“Clownfish offers a refreshingly innovative and creative approach to corporate events”
— Aaron Foster, Head of PR at House of Fraser
DJ Arielle kept shoppers happy on the dance floor
smiling dj sticks out her tongue and shows 'peace' gesture
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In our Box of Tricks

  • Core Lighting Colour Point spotlights to paint each store-front pink and create spectacular pavement appeal
  • A glam fuschia carpet stretching right out into the street for that A-list experience
  • A bespoke gourmet toffee apple cart to bring a little bit of autumn inside, with handmade flavours like hundreds ‘n’ thousands (pink, obviously), popping candy and toasted coconut
  • Bar stations (some branded, some illuminated in fluoro pink) serving complimentary cocktails and mocktails
  • A branded photobooth with a stock of 3 silly props to capture, print, and share shoppers' moments and memories
  • Sleek, smart Bose® speakers, professional PA systems and DJ booths for incredible sound and ambience
  • Specialist lighting to illuminate Charlotte Tilbury’s make-up demonstrations
  • Custom-made panels to overlay House of Fraser branding onto our bars, DJ booths, toffee apple cart and photobooth

From the Horse’s mouth

“Partnering with Clownfish Events for these high profile events was a great experience from start to finish. We threw some interesting curve balls their way but they didn’t bat an eyelid — even managing to find 12 shades of pink carpet so that we could match it to our branding. Matt and his team offer a refreshingly innovative and creative approach to corporate events and they are a pleasure to work with. I won’t hesitate in recommending them and they remain our events partner or choice.”

— Aaron Foster, Head of PR at House of Fraser
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