If you haven’t heard of BOSH!, where have you been?
When this groundbreaking vegan cookbook came out in the UK in April 2018, publisher Harper Collins called on Clownfish to create an inspirational launch event at London’s top foodie hot spot, Borough Market.
Borough Market, London
TYPE OF EVENT
Harper Collins gave the Clownfish team free reign to design, install and manage all aspects of event production for BOSH! FEST. A brief like that is always a joy – but this ended up being one of our favourite projects of all time.
The event mantra of ‘Great food. Amazing music. All plants.’ was refreshingly simple – yet with a short timeframe, challenging venue and 1000 plant-based food fans confirmed to attend, this was by no means an easy ride, even for our seasoned events professionals.
We had two separate spaces to set up in three short hours. The main Market Hall was the centre of the cooking action, where BOSH! founders Ian and Henry took to the stage for live cooking demos and interviews with other plant-based heroes like chef Anna Jones.
In the nextdoor Green Market, food trucks served vegan delights to hungry guests whilst LED screens showcased menus and recipes from the BOSH! cookbook and a DJ kept the queues entertained.
Facts & Figures
Vegan food fans
Flight cases of equipment
Truck loads of equipment
Custom stencilled lights
London’s historic Borough Market is a dream setting for a food brand. We enhanced it with coloured lighting and used projection and lighting stencils to showcase the BOSH! logo on every available surface.
Staging, sound and video recording took the top spots on the tech team’s priority list.
When you’re watching a stage in a crowd of 1000, it’s difficult to see what’s going on at the front – so we brought along two cameramen and delivered a live feed to a big screen so that nobody missed out on a slice of the action.
An audio feed kept everyone in the food truck area up to speed, and we supplied recorded footage to the team at BOSH! and Harper Collins so that they could use it on their websites and social media feeds.
Want to launch your new book with a bang?
In our box of tricks…
Orange Uplighters to reflect the brand’s own colour scheme.
Branded DJ Booth.
Smart Clownfish Event Managers, Sound Technicians and Camera Crew in conveniently matched black and orange uniform.
Lighting stencils to project the BOSH! logo onto the floors and walls.
Clownfish were a partner on this event, working alongside us to deliver everything we asked plus a whole lot more. We’d certainly rely on them to stage events of this size and profile in the future.Sophie Calder Head of Publicity at Harper Collins