The brief

Following a major refurbishment of six department stores, House of Fraser asked us to help them reopen in style. What started as a chat about a photo booth soon snowballed into full-blown event production – often the case when our team gets its creative head on!

Top of House of Fraser’s wish list: Wow Factor. They wanted customers to be enthralled from the moment they approached the store, then welcomed into a bright and colourful shopping wonderland. 

Think Willy Wonka’s factory full of make-up, fragrance and fashion.

Event design

The events were scheduled for the end of October, so an autumnal theme tied in nicely: something warm, fun and inviting with a unique, non-tacky nod to Halloween.

We made fantastic use of House of Fraser’s bold and bright ‘Christmas is Coming for You!’ creative concepts – a riotous swirl of hot pink, blue and yellow that we incorporated into every element of production design.  

Event experts

Rather than rely on agency staff, House of Fraser asked us to bring in our own trusty team of event professionals. Smart, engaging and great with a crowd, they made sure that every element was delivered snag-free.

Having our own staff there made installation and break-down a breeze. Our fleet of Clownfish vans travelled the length and breadth of the UK to deliver a seamless experience at each venue. 

Results

All six events delivered a truly memorable experience for House of Fraser customers, who enjoyed a sparkling atmosphere as they shopped, sipped, selfie’d, browsed and boogied. Most importantly, our efforts helped to fuel a year-on-year sales uplift of up to 225% in each store – a superb result for our client. 

Our highlight? The impromptu dancefloor in front of DJ Arielle’s booth at the London Victoria store. And the toffee apples, of course. 

Check out our custom-built toffee apple cart.