Bosh! Launch
If you haven’t heard of BOSH!, where have you been?
When this groundbreaking vegan cookbook came out in the UK in April 2018, publisher Harper Collins called on Clownfish to create an inspirational launch event at London’s top foodie hot spot, Borough Market.
Location
Borough Market, London
Guests
1000
Type of Event
Technical Production
Facts & Figures
1000
Vegan food fans
47
Flight cases of equipment
3
LED screens
3
Truck loads of equipment
8
Engineers
2
Custom stencilled lights
The brief
Harper Collins gave the Clownfish team free reign to design, install and manage all aspects of event production for BOSH! FEST. A brief like that is always a joy – but this ended up being one of our favourite projects of all time.
The event mantra of ‘Great food. Amazing music. All plants.’ was refreshingly simple – yet with a short timeframe, challenging venue and 1000 plant-based food fans confirmed to attend, this was by no means an easy ride, even for our seasoned events professionals.
On site
We had two separate spaces to set up in three short hours. The main Market Hall was the centre of the cooking action, where BOSH! founders Ian and Henry took to the stage for live cooking demos and interviews with other plant-based heroes like chef Anna Jones.
In the nextdoor Green Market, food trucks served vegan delights to hungry guests whilst LED screens showcased menus and recipes from the BOSH! cookbook and a DJ kept the queues entertained.
Event design
London’s historic Borough Market is a dream setting for a food brand. We enhanced it with coloured lighting and used projection and lighting stencils to showcase the BOSH! logo on every available surface.
Staging, sound and video recording took the top spots on the tech team’s priority list.
When you’re watching a stage in a crowd of 1000, it’s difficult to see what’s going on at the front – so we brought along two cameramen and delivered a live feed to a big screen so that nobody missed out on a slice of the action.
An audio feed kept everyone in the food truck area up to speed, and we supplied recorded footage to the team at BOSH! and Harper Collins so that they could use it on their websites and social media feeds.
Want to launch your new book with a bang?
Our box of tricks…
Orange Uplighters to reflect the brand’s own colour scheme.
Branded DJ Booth.
Real-life customer stories.
We had to spend no energy at all worrying about anything working correctly … because of what Clownfish were providing.
James Pickles Sales Director, Toluna
It was so important to me that this event went well. It was the first awards event for the magazine… we had so much good feedback, the atmosphere was great, the production worked so well. I just couldn’t say enough good things about it.
Suzie Neuwirth Founder & Editor-in-Chief, Peer2Peer Finance News
It doesn’t matter which staff arrive, we always get the same service delivery. They work really well with our students, with our staff, with our guests as well too, and that’s really important in a school environment.
ALAN FERNANDES Bursar, Marymount International School
Our fundraising has gone up significantly, a really big step up in our income levels because of the higher professionalism that we’re delivering with these events.
Chris Hickford MBE CEO, The Eikon Charity
What I love about the Clownfish team is their can-do attitude. Nothing’s too big a problem, it’s resolved and you end up really with what I would call a perfect event.
Diana Sterck CEO, Merton Chamber of Commerce
I was completely chilled from start to finish and that’s what made the family happy because I wasn’t stressed. It just worked really really well. I can’t say how happy I was.
Katie McCormack 50th Birthday Party
The Clownfish team really made the whole day happen in a way that enabled BECK to carry on and enjoy themselves.
Jonathan Dart Finance Director, BECK
The biggest thing on the day was the complete transformation of the room… It was essentially a big studio before and they completely transformed it into what was an incredible gala dinner.
Jess Valentine Marketing Manager, Surrey Sports Park
The young team at Clownfish energises me and makes me look forward to the event itself… it makes it a really fun thing to be involved in rather than full of just stress and worries and so on.
Michiko Delucia Manager, Shinnyo-en Buddhist Centre
