The Conundrum

Meet Katya, Head of PR at The Alliance of British Watch and Clock Makers, the trade association for watch and clock makers who are proudly British (and trying to steal back their pre-war market leader status from Swiss hands).  

Katya had been tasked with organising the British Watchmakers Day, an epic event to bring together hundreds of British watchmakers and shakers for the very first time.

But she was understandably nervous – this was the first event of it’s kind and it was ambitious in size and scale (good job there are no shortage of scales on a Clownfish 😉).

Katya wanted someone who cared about her event as much as she did and who was as excited as she was. She needed an event management company she could trust (that was us by the way) and who would take care of everything so she could enjoy the day too.

The Solution

The event was oversold (go Katya) so we got creative with timing(!) and worked out a way to stagger arrivals and departures so everyone could attend. We managed the whole shebang so Katya could relax and enjoy the day.

The event deets:

• A flagship 7×4 metre LED video wall for a “Wow” inducing entrance piece.
• Outdoor branding using branded pillars.  
• Event lighting and event sound. 
• Event branding. 
• Exhibitor stands, banners and power. 
• 9 metre welcome banner with VIP entrance carpet. 
• Branded registration desk (which we also staffed and managed).
• Event furniture: premium seating and coffee table areas, right down to the table cloths and lamps. 

Although we started out as an event management partner, we soon became Katya’s ‘sole’ supplier for the whole event. We even sourced glass cabinets for all the watches.

And because Katya was most nervous about getting everyone in and out of the venue quickly, we offered 5 members of our events team to run ‘front-of-house’ which meant Katya could fully relax.

The Outcome

Katya was over the moon with her first British Watchmakers Day event. In fact, we’d go as far as saying it went swimmingly well! We got there extra early to set everything up and when Katya walked in, she could see that everything was ready. In fact, she was so happy she gave us an enormous hug (and we believe hugs = happy clients).

Katya was so delighted with the event, she’s already booked us to organise the next one. And next year, she’s planning a two-day event with an even bigger venue.